Well, we told you about it on our Facebook page, and it seems the judges agreed: Studio Wieki Somers' Merry-Go-Round coat rack proved to be the best of the best.
Twenty Dutch Design Awards were presented to the award winners in Muziekcentrum Frits Philips during a dazzling and festive Award Show attended by an international audience of professionals during Dutch Design Week 2009.
The award-giving ceremony of the prizes, amongst which the Audi Design Award (Public Award), the Rado Young Designer Award (an incentive prize for young talent), the Best Client Award, the Toon van Tuijl Design Prize, and the BNO - Piet Zwart Life Time Achievement Award, took place during the same award ceremony.
The international jury awarded the Golden Eye - the award for the overall best Dutch design in 2009 - to Studio Wieki Somers who stood out amongst more than 700 participants and 74 finalists.
Here's the verdict:
"The Merry-go-round coat rack is a spatial ballet for coats, with a colour palette that is determined by the season. Its presence is so strong that one starts experiencing the museum the moment one enters the space; something as banal as a coat rack has clearly become a work of art itself. By participating, the user becomes part of the design. The engagement of the designer is tangible, the technical and aesthetic execution is excellent; all these qualities together make this the best design of the moment.”