Martha Davis has been designing all her life, but with the launch of her 2009 footwear collections, she makes her first foray into fashion.

“I have always loved fashion, but never had the guts to do it." Davis says, but we're glad she finally took the plunge. With an award-winning, fifteen year career in industrial design as a foundation (working with Coca-Cola, Sony and Alessi amongst others), her clean, minimal footwear designs perfectly combine the challenge of fairly complex functionality with amazing sculptural possibilities, allowing Davis to draw on product design experience and have the chance to play with new ideas. After a stint in Italy in 2007 to learn her new craft, this is the result.

“I think of shoes as little products or architecture for the feet—both share similar purpose of protection, organization and personality.” says the designer. Used to looking for solutions within a problem, she's married pared down elegance with contemporary, fashion-forward shapes, developing a debut collection that looks like it's the start of something very beautful indeed.