Admittedly, 'Cushnie et Ochs' is not a name that trips off the tongue too easily; but you'll have to get used to it as we think you're going to be hearing much more about them and their severe yet sexy silhouettes.

Here's some images from their S/S 2010 lookbook - shot by none other than the fantastic Mr. Tyler - which is full of initially intimidating, but actually pretty workable pieces.

We're loving all the sharp white body con, that perfect little shorts/shirt combo and the cut-out mesh details...