These images come from the S/S 2010 lookbook of New York menswear designer Dana Lee.

Soft, pale denims, loose fitting (but still tailored) summer-weight trousers, ombre button-downs and a don't try too hard attitude is what she's prescribing for the boys this season - and we couldn't agree more.

Top item? For those of you a little further North, we spy a parker/waxed jacket hybrid - perfect for battling unexpected summer thunderstorms with a laid-back air.

Also, if you're liking her lookbook's atmospheric photography, you might be interested to know it was shot by the super talented Jody Rogac...