LOOP JACKET BY JAIME SALM AND JACKIE STARKER FOR MIO

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Thanks to designers Jaime Salm and Jackie Starker, you can stay dry, look smart and do your bit for the environment.

The 'Loop Jacket' is a lightweight and colorful windbreaker which they've designed for MIO; a green-minded firm based out of Philadelphia.

Made from spun bonded high-density polyethylene and cut plainly, sharply and chicly, the jacket gets softer and nicely wrinkled as you use it.

But then once you've worn it out, you can send it back; because each jacket comes with a sewn-on envelope for shipping it back to MIO for recycling.

The Loop Jackets are MIO's first fashion accessory and are part of a larger strategy that integrates sustainability and design into fashion. And if you lose your prepaid recycling envelope they'll send you another no problem. 

Closing the recycling loop has never looked this good; and at a good price too.

Pick one up for just under fifty bucks.

05 Nov 10 / M.E.
 
Tags: Fashion
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