Shot by Joyce Lee with a faintly Wong Kar Wai sort of aesthetic (bolstered by a gorgeous 2046/In The Mood for Love style soundtrack. Really. And we usually hate websites with music), 'The Double Dream' is the first collection by new Brooklyn-based label Humbert & Lo,
A.J. Woodruff is the creative force behind the clothes; inspired by memory and the persistence of time, her debut collection presents itself with a seductive sense of intimacy, history, and recollection.
Taking stylistic cues from the mystique of the southern lady, old Hollywood glamour, and the vibrant energy of Brooklyn, Woodruff has combined vintage details with modern tastes while employing the ideals of local sourcing and American construction.
Whilst earning plus points for celebrating 'the art of hand-making as items were once made in the past' we also love the way Woodruff has included both acid brights and pastel hues in the collection, as well as some clever tailoring contrasted by soft chiffon-y 20s shapes.
Somehow, the end result is a cohesive demonstration of low key glamour - essentlally feminine retro minus the 'Mad Men' kind of twee we've started to see all too often.
Love. Love. Love.