We've been fans of Margaret Howell for a long time, but this collaboration sees her classic aesthetic matched with a clever modern twist.
And here it is; the 'Cycle Shirt', which is the result of teaming up with Sam Hecht of London design studio Industrial Facility.
It's a pale blue cotton shirt, pre-washed, with minimal front detailing. The back detail is inspired by turning up the tail of a classic shirt to create a divided pocket.
An extra pocket on the left sleeve can hold a travel card too - making it the perfect shirt for cycling to, and wearing in the work place.
"Working with Sam Hecht was easy and pleasurable." says Howell of the experience.
"Partly because we share a similar approach to design, paring away the inessential to find the purely useful, but also because it was clear from the start Sam knew exactly what he wanted.
A prolific designer of a wide range of products, his vision was for a shirt to reflect his lifestyle – busy and urban, with much of it spent on two wheels. Sam took a shirt, then took it apart. Why not, he said, turn up the tail to make back pockets?"
A mighty fine idea we say.
Get yours via the links below.

















