Claremont is a new video from designer Adam Kimmel to promote his S/S09 collection for men, directed by the Sonoma artist Ari Marcopoulos.

It seems Adam is targeting brave bearded men with this promotion, as Noah Sakamoto and Patrick Rizzo don suits by Kimmel and hurtle down an open road in Claremont, CA.

The resulting short, though a little long, is a white knuckle ride through the California hills, and a welcome break from moribund models stalking down the catwalk.