Take a look at this visually captivating project from graphic design student Pouya Ahmadi, currently studying at FHNW in Switzerland.

By taking a photo and manipulating it, block by block, the series of images progresses from a recognisable photograph of the real world, into something much more confusing; yet the core elements still remain identifiable somehow.

Here's how Ahmadi explains the idea behind the work...

"The most transparent of all media, photography, serves as the point of departure for an idiosyncratic metamorphosis, in the course of which, a summer field gradually loses its mimetic character.

It becomes clear that several fundamental parameters of ornament, such as repetition, lead to an increasing self-referentiality. In summarizing this examination, it would be possible to say that the self-referential character of ornament resists a complete incorporation into decorative contexts."