British designer Tim Sumner has come up with this rather nice idea for cheese packaging - inspired by mythology.

Taking inspiration from the children’s fable of the Moon being made up of cheese, the concept uses illustrations of the surface and the cycles of the moon to indicate the strength of the cheese inside the boxes.

Add Tim's choice of using 19th century engravings of the moon, and the final effect is a playful, unique look thats sets the product apart from other brands.

Check out more of Tim's work on his website via the link below.