Nice concept, this.

We all have our own instant associations with brand names, but have you ever wondered what other people think?

Brandtags.net is a great website that uses the concept of a tag cloud to create a visual representation of what brand names mean to people. Select Chevrolet for instance, and by way of a full-page tag cloud, you'll see that it variously makes people think of 'America' 'big' 'redneck' and even, erm.. 'crap'. Some reactions are pretty funny, some less so, but it's definitely worth a look, if only for the timewasting game of trying to guess the brand name by people's reactions to it...

www.brandtags.net