Claudio Nardi has reinvented fashion store Luisaviaroma in Florence, an undertaking the architect describes as “A project of grand simplistic formality".
Nardi originally designed the store back in 1984 and this recent intervention brings it bang up to date.
In a radical restructuring of the three story fashion store, new spaces and volumes have been created and defined by a new concrete monumentality divided by glass and light. Nardi has given form to a new concept to incorporate the high art and contemporary forms of communication that make up the “no boring philosophy" of Luisaviaroma.
The space has been designed to enable the transformation from a retail clothing environment into a venue for special events, exhibitions and fashion shows; and to provide a meeting place, a neutral container, absent of trends. Additionally, in this new environment, the store now interfaces with the web in real time with the on-line/in store presence of Luisaviaroma, one of the most recognised websites in global high fashion. The architectural transposition of this innovative idea of a mutation of shopping trends, created by Claudio Nardi in collaboration with Annalisa Tronci, proposes the concept of multifunctional and mutatable spaces that have a very strong scenography through a new language of materials and constructional innovation.