Hiroshi Tsunoda Design Studio is independent design studio based in Barcelona offering a variety of different services, including product, furniture, conceptual, interior and graphic design.

The studio continuously integrates a creative philosophy into new and unexpected contexts, and M.E. likes this new project from them; a wallpaper called Denchu.

Hiroshi was asked to design a wallpaper for Bloompapers, a Barcelona-based wallpaper supplier. When one thinks of Japan or Japanese culture, it is likely that minimalism, order, and ancient customs come into mind, along with karoke, geishas, and sushi.

Yet with this project, Hiroshi strayed from these conventional symbols and was inspired by an object that represents Japanese urban life to him - Denchu is the Japanese word for utility pole. Finding beauty (and a strong graphic image) in a chaotic a ‘mess’ of cables, Hiroshi chose electrical light poles which represent both a symbol of progression, and city life - maybe not an easily understandable symbol but one that certainly contrasts the norm.