Nendo have completed this shop interior recently for fashion brand ASOBIO Channel One in Shanghai.
The spacious bi-level interior has been given a clean, minimal look and the design plays with the theme of 'focus'. To do this, Nendo positioned monotone photographs on the floor and walls, and varied the size to imitate the effect of a camera’s zoom lens, and the sharpness to recall the sense of being out of focus.
These effects enhance the space with depth and continuity, provide variety, and make the products on display stand out by appearing 'in focus' in contrast to the shop's own patterns.
Photography: Jimmy Cohrssen