We're going to tear ourselves away from Paris Fashion week for a moment, because we'd like to show you this.

Well actually, it's pretty related since it's in Paris, and it's fashion...

Just newly opened is a mind-boggling 450 square metre space on the rue de Sévigné for fashion store L’Eclaireur designed by Belgian artist Arne Quinze - and it's not merely a simple boutique, but a remarkable interactive installation.

By night, the venue can become a gallery, a genuine experimental place journeying on the pace of the video installations. More than two tons of wooden planks were delivered before the scenography was shaped in the form of an organic sculpture and the walls were hung with 147 animated video screens. Like an imaginary city in a city, the spaces impresses by transcending the power of the moving lines, the interplay of light and dark, and its perspective where reality and illusion interplay constantly.

Construction almost took a year: recycled elements, wooden planks, printer plates, and painted paperboards varnished with polyurethane, give the materials an incomparable irregular effect. On top of that the effect is intensified by the use of video screens or modular LED lights by Zumtobel.

Also, in an astonishing and multidisciplinary partnership, L’Eclaireur is one of first in Paris to welcome Microsoft's Surface table. Over the next weeks the table will evolve in relation to the renewed space on the rue Sévingé - blurring the borders between user experience, design, art and technology, between reality and the imaginary.

"It’s not a shop, it’s an experience. It’s not a decor and not an artwork, but it’s absolutely an expression. It will be up to the people to make it their own. My biggest joy would be if they would undergo an imaginary travel in their heads" said Quinze of the final design.

And store owner Armand Hadida? " I love ordered chaos" he explains...

With the business set to celebrate it's 30th anniversary in January next year, we can't think of a better early birthday present than this.

Photography: Dave Bruel.