This is Sybarite's light and sophisticated interior concept for fashion label Alberta Ferretti, which ably reflects the luxurious simplicity of the clothes themselves.
No strangers to creating high-end boutiques (the firm have also created beautiful spaces for Marni too) the key design features of this flagship store in Los Angeles are the flexibility of the bespoke display system, the disciplined continuity of a muted palette and the skillful use of lighting,
Flexibility is achieved by a completely unique system of magnetic hangers and shelving which can be freely placed against lacquered steel panels. Composed of gloss lacquered fiberglass, these full-bust hangers bring the clothes to life, showing them in their natural and volumetric form rather than limply two-dimensional. The freestanding elliptical rails are made from a new 'black' stainless steel, (a technique developed especially for Alberta Ferretti) and the 'V' profile of these rails disguises the hanger fixings to form a crown under which the clothes appear to float freely.
Scattered throughout the shop are Perspex screens inlaid with stainless steel to which more magnetic hangers can be affixed. Lacquered petals and mannequins appear to grow naturally out of the floor in elegant compositions, offering additional display flexibility.
Sybarite's choice of materials is restrained and entirely deliberate. There is a harmonious backdrop of simplicity and continuity against which the Alberta Ferretti ranges can really stand out - hard surfaces crafted from perspex, steel, concrete, plaster and fibreglass are all polished or lacquered, enhancing reflective properties, and are anchored by the smoky black hues of the stainless steel rails.
The design and colour choices are also echoed in the exterior treatment, with a black stainless steel ribbon enveloping the façade, giving presence to a building that was previously a simple white box. This ribbon also forms the boundary of the carpark which in turn is paved with the same circle-embedded concrete as the interior.
This is serious attention to detail; just the way it should be.
Photography: Jimmy Cohrssen