The 24 Issey Miyake retail units are based on the concept of the Japanese convenience store - combining relatively inexpensive prices, a large variety of colours and frequent changes in product lineup.

And when the Issey Miyake team wanted a creative new design concept for the 24 Issey Miyake shop in Shibuya's Parco shopping complex, they called in Nendo to take care of the redesign.

Who naturally, set to with a rather different approach.

Taking the key product in the store - the new 'Bilbao' bag - the design team saw that it has no set form, instead, settling how it is placed.

So, to match the bag, Nendo abandoned the standard hard, flat and smooth fixtures found in most shops, and created a set of variable-height fixtures made of thin steel rods that stand like a field of prairie grass in the shop, with a similar, undefined shape like the bag.

Shelving and hanger rods are also made of steel rods, in the 7mm diameter common to all of the 24 Issey Miyake shop interiors.

Supported by 'points', rather than by surfaces or lines, the bags seem to float and waft in the air like flowers in a light breeze, creating the illusion of a field of flowers in the store.

How's that for a breath of fresh fashion air?

Photography Daici Ano