Canadian firm, Saucier + Perrotte Architects have just completed this minimal retail interior in Québec City for menswear label Phillippe Dubuc.

Housed in a simple, linear space on the ground level of an existing historic building in St. Joseph Street, the design concept plays with a shift in perception between the actual dimensions of the boutique and those of a virtual space perceived by clients and visitors.

At the far end of the store, Saucier + Perrotte created a mise en scene using two parallel mirrors which repeat an imaginary perspective perpendicular to the main axis - demarcated by a black band running along the length of the interior. The result is a crucifom scheme; a nod to the church of St. Roch which stands directly across the road.

The firm took into account the history of the neighbourhood too, intersecting the space with a large steel truss that recalls the massive structural elements from industrial era of Quebec city.

Overall, the sober, and apparently 'undressed' space looks more like Phillippe Dubuc's workshop than a retail store, with luxuriously minimal grey walls and concrete floors echoing the industrial character of the site.