British architecture firm Sybarite have just completed this large new flagship store for Stefanel on the prestigious Neur Wall Strasse in Hamburg.

Spread over two floors and 330 square metres, the shop utilises the new design concept developed by Sybarite which made its debut in Frankfurt last autumn.

This brings the number of Stefanel shops in Germany to 23, all of which will be similarly remodeled over the coming months.

Another 500 square metre Stefanel flagship has just opened in Milan too; also designed by Sybarite, which is all part of the Italian knitwear brand's programme to revamp all of their 600 plus stores throughout Europe and Asia and revamp the brand itself.

Sybarite's brief for the new concept was to create a completely new image for Stefanel shops - a strong and recognisable architectural language that would become synonymous with their brand identity.

With such ambitious rollout plans, the concept had to offer exceptional value for money, ease of installation and adaptability to widely varying sites. The result is a modular system employing natural shapes, fluid curves and subtle layers of colour and texture, which achieves complete flexibility without sacrificing aesthetics or imagination.

Lending itself to repetition and variation as a method of building composition, the final outcome can grow organically in response to a particular site. Selecting from a wide range of components, the kit can be customised to suit shop locations of any size and budget and can be easily and cost-effectively installed on site in a matter of days.

Every surface offers a means of display, which can be as dense or as sparse as necessary. Merchandising can change by season or collection and the system’s modularity easily permits both the addition of extra components and the development of new ones, ensuring the concept can adapt to meet future needs and evolve along with Stefanel.

Photography Marco Zanta.