'Creating something new is a wonderful thing, but taking good care of an object that is already there can be magical.'
With this core value, Pass The Baton is a concept store and online marketplace that aims to redistribute 'unwanted excess and regretful loss' and we really like the way they present the idea of selling old stuff as a 'personal culture marketplace'.
By means of a bricks-and-mortar flagship in the centre of Tokyo and an online web shop, they offer buyers and sellers a forum for exchange in a beautifully curated manner.
Online, items for sale are presented not only through images, but also by a brief profile of the seller and a short anecdote about the item. As a member of Pass The Baton, people of all backgrounds, from all over the world, can sell in a similar way to an ordinary flea market, but with the added dimension of optioning proceeds to charity too.
For the physical flagship store in Omotesando in Tokyo, design studio Wonderwall were called in, and they took the central values of Pass The Baton as their design concept.
Represented in the interior design is a recapitulation of the concept and activity of the brand to 'pass on things that you truly love'.
The store showcases the flow, or the communication involved in passing things on, plus there is even a gallery space to browse.
Old ways, current personal values, and future treasures for someone new.
This gets a big M.E. thumbs up.