Yet another design from the uber busy Japanese studio Nendo!

Take a peek at the new press room and event space they've designed for Puma in Tokyo.

The interior has just been completed for Puma House Tokyo, located in the city's Aoyama design district.

Puma House Tokyo combines the brand's press room and event space into one space for the first time in the form of a multipurpose space that can be used for exhibitions, events, fittings, product launches and other media events.

"For our design, we placed 'staircases' that climb around the existing features around the space like vines. But these staircases are not for people to climb. Rather, they function as display stands for Puma's sneakers and as a compositional element that gives the space a special character." say Nendo.

The resulting effect is a strong reminder that we exercise our bodies daily going up and down stairs, and addtionally ties in visually with the idea of stadium stairs and podiums too, to bring in Puma's important relationship with sports.

The stairs bring a sense of movement to the interior, enabling a three-dimensional product display that fully uses its space and allows visitors to experience the Puma world view.

Photography Daici Ano.