London based design practice, Jenner Studio has recently completed this interior design project; a new boutique in Singapore for the British fragrance house, Penhaligon’s which celebrates the brand's established legacy of creative and innovative perfumery whilst playfully exploring and re-interpreting the traditional brand imagery.
From opening its first store on London’s Jermyn Street 140 years ago, Penhaligon’s has just launched its first offering in Asia at the Ion Orchard.
With Jenner Studio’s expertise lying in brand development and interior design, this revolutionary retail concept has created an entirely unique vision that draws on quintessential English style with a playful and contemporary edge.
Christopher Jenner, Creative Director of Jenner Studio says:
“Penhaligon’s is an endlessly inspiring brand, with a rich history of exciting design. This project offered the rare opportunity to position and challenge the pre-conceptions of a luxury English brand in the world’s most dynamic retail hemisphere. The scheme is essentially an innovative re-styling of classical architectural and design properties.
Traditional British craftsmanship techniques have been employed throughout, which allowed us to support skilled artisans and also to reinforce the luxury credibility of the brand through the unique design features incorporated. With this fresh innovative image, we see the new boutique attracting the young emerging Asian consumer into the youthful, eccentric and fun world of Penhaligon’s.”
True to its eccentric past, the interior combines luxurious colours, textures, surfaces, forms and finishes. The boundaries between Georgian, Victorian and Edwardian design styles have been boldly disregarded and artfully harmonised through contemporary detailing.
Referring to the historical narrative of the brand are revivalist Georgian-style woodwork created by English master craftsmen; a traditional Edwardian mosaic threshold made of French clay tiles with inlaid brass produced by Irish specialists; bespoke brass handles and ceiling roses hand-made by London based metal workers; and signage sourced from one of the last remaining English signage companies, established since the Victorian era, using gold leaf, glass and solid wood.
These elements are contrasted with vibrant fuchsia hues with the particularly striking padded ‘pin-cushion’ leather walls and bespoke ‘ribbon’ carbon fibre stools.
Photography Michael Franke.