A new Spencer Hart Flagship designed by interior architects Shed, in collaboration with Nick Hart has just opened in London.

The collaboration has resulted in an immersive environment which defines the different 'worlds' of Spencer Hart, housed within a period Neo-Georgian building - a former bank situated on the corner of Mayfair's Brook Street.

Shed has worked with many of the original features including the opening up of the highly fenestrated windows, impressive entrance Portico and has retained the high bank ceilings. In addition, the basement vaults house a seductive, VIP space.

This isn't the first luxury retail environment for Shed, having previously created flagships, stores, exhibitions and departments for global brands like Vertu, Miu Miu, Prada, Harrods, Barbour, Hunter, HTC and Nokia. 

Within the store, the design team have developed different environments for "...the forward thinking 'business' man and Avante Garde 'architect'."

Shed was also briefed to devise spaces for showcasing and selling the new collections of denim, underwear, luggage, shoes and scents; a floating table in the store's entrance is an arresting centrepiece, housing ties and swatches.

An abstract glass watch case sits on terraces of soft suede, adding a swathe of luxury to every corner of the space and a period fibrous plaster ceiling finish completes the modern delivery of a classic texture, punctuated by high performance lighting.

Nick Hart's overall vision is a new culture for men's tailoring where the 'suiting' core business is maintained against a backdrop of new product lines; books, films, music and art are presented alongside clothing, as integral parts of the World of Spencer Hart and customers are encouraged to browse, purchase or just enjoy.

According to Nick Hart;

"The store is about Savile Row and Palms Springs; it began as an out-there reference but has become physical in terms of both store-design and products. 'Spencer Hart Palm Springs is the casual wear, the scent - every non-suiting offering which will be at the flagship.

It's a sub-brand, a whole story and world about Palm Springs' relationship to Savile Row which I have created. Palm Springs as the world of cool was the epicentre, and in some respects it still is. Savile Row will still remain the core of what we do, however we are taking on a lot of new design challenges by applying specific rules to each new product category to deliver credibility across each sector".

An example of this particular inspiration manifesting itself in the design process is the stunning, handmade sculptured wall which runs through the middle of the store - constructed from geometric blocks inspired by Palm Springs' Parker Hotel.

This tesselated, iconic shape has become a 3D object; A mini sculpture and main feature born out of geometry. It is now the backbone to the whole store, the essence of which has now been applied to several elements of the brand - including a new series of packaging which Shed were also commissioned to create.