Nendo have just created this window display for two renovated Hermés boutiques in Japan.
The 'Wandering Forest' has been installed at the Sogo Yokohama and Takashimaya Tokyo department stores.
"If you look closely at tools placed between the trees, you notice that the pieces actually go through them, and are segmented by them. Tool at the front of the window 'disappears' into the forest, only to reappear, peeking from behind a tree at the back of the display." Nendo say.
Figure and ground become indecipherable with solid and cut-out ‘trees’ that might be one or the other, and whose colour scheme of white and brown likewise provides no clues. Tool change brightness and hue almost imperceptibly, further warping the vision.
"The result is a strange sensation in which contradictions and depth suddenly appear to passers-by as their angle of vision changes. This was our own interpretation of Hermés casual, almost tongue-in-cheek playfulness." Nendo explain.
Photography Kei Takashima, courtesy of Hermés Japon.