It's just opened as part of the London Design Festival and we like this collaborative effort very much.

"B&B&3*" is an exhibition in partnership with Wallpaper* magazine featuring three very different interpretations of the new Grande Papilio chair, designed for B&B Italia by Naoto Fukasawa.

Wallpaper* brought together the creative talents of fashion designers Viktor & Rolf, Elmgreen & Dragset and Baron & Baron, each of whom were given an open brief to create a spectacular one off edition of the Grande Papilio chair. The design of the B&B&3* exhibition itself has been created by Wallpaper* who have also developed a striking window treatment.

The exhibition is open to the public until Sunday October the 18th which means it's also on during the Frieze Art Fair which begins on the 15th of October. It's all for a good cause too, since the customised Grande Papilio chairs will be auctioned to raise funds for Terrence Higgins Trust, the UK’s leading HIV & AIDS charity.