Custhom is a London-based design collaboration specialising in wallcoverings, with a keen focus on questioning ideas of hand craft and digital technology.
The company was founded by two RCA graduates, Nathan Philpott and Jemma Ooi, who explore the possibilities of digital embroidery/illustration and screen printed process to push their rather lovely aesthetic in an innovative way.
Here's a snapshot of their latest collection, and M.E. particularly loves 'Columbia Road'; a design which physically changes to illustrate wasted heat energy rising from household appliances such as wall mounted lights, hot water pipes and radiators.
This petal-like, five-colour print has one layer printed using thermochromatic ink which is affected by a temperature rise, allowing certain areas of the design to temporarily change and reveal hidden images throughout the paper, then disappear again as the paper cools to room temperature...