Swedish design firm Form Us With Love will be hitting the Salone del Mobile this year - slap bang in the middle of the up-and-coming Porta Romana area of Milan - and they're bringing their friends.
”Form Us With Friends is a concept designed to bring together our clients to present our latest collaborations. We are very hands-on and follow our products up until they reach the end user in the market. In the traditional sense, companies show off their designers and products, but we thought it would be fun to flip the script and do things the other way around,” said John, Petrus and Jonas from Form Us With Love.
So who are their friends? And what do they do? Well, Bolon and Voice, in collaboration with G.A.R.B.O will showcase new creations such as over-sized rose buds made from biodegradable vinyl flooring, an exclusive easy chair version of the classic “Bean bag” and expressive floor lamps made out of gradient stretch metal.
Family run company Bolon - renowned for its flooring creations - will present the concept around its new environmentally friendly initiative called the 'Botanical Collection', whose concept is created by FUWL. Swedish furniture producer Voice will present a new range of products designed by FUWL.
Another friend taking part in the FUWL show is Häfla Bruk, a Swedish company established more than 300 years ago specialising in advanced manufacturing techniques for steel. For Häfla, Form Us WIth Love has designed a series of floor lamps that highlights the new gradient stretch metal from Häfla.
G.A.R.B.O, a Milanese Communication firm (who definitely don't want to be alone...) are joining in on the project too.
Their studio will host the whole Form Us With Love exhibition in its headquarters on Via Vignola 6, providing the pr and event organisation service.