How do you fancy owning a piece by Dutch designer Maarten Baas for only €0.79?
Thought so. Well you can if you're an iPhone owner...
This year at the Milan Salone, Baas will launch an iPhone version of his 'Analog' Digital Clock which he showed at the very same event last year.
Baas is generally known for his handmade limited pieces, mostly made for museums and private collectors. However, this year, he didn’t work on a new collection, but instead developed his Analog Digital Clock into a one dollar iPhone app.
A museum piece as a mass product: an unexpected twist in Baas’ eclectic range of works.
“I always make works without any concessions on the quality and authenticity, therefore they often are high-end unique works. The Analog Digital Clock as an iPhone app, is exactly how it should be, yet this product only needs to cost one dollar.” says Baas.
His Real Time collection is a concept in which actors are filmed for 12 hours while they are indicating the time by painting over and wiping clean panels on a glass screen. The film functions as a clock, yet it’s been described as video-art. The Analog Digital Clock that is part of this collection, is a re-reading of the old-school alarm clock, yet every minute an actor is changing the numbers manually.
Instead of a presentation space, Baas has rented a private apartment for a week, where he'll show the iPhone app.
Baas is also showing 'The Shell', a unique steel cabinet he made when he won Design Miami’s “Designer of the Year 2009” Award, and the Grandfather Clock, part of the Real Time collection, during the 2010 Salone.
The Shell and Grandfather Clock will be on view at Galleria Prometeo, Via Ventura 3 in Ventura Lambrate, and the iPhone app will be displayed at Via Massimiano 25, also in Ventura Lambrate, Milan.