Big fancy book publishers Taschen will soon be releasing a gloriously oversized, multicoloured tome on fashion designer Emilio Pucci, written by Vanessa Friedman.
The Pucci story is a modern epic with its roots in Renaissance Italy: the brand’s founder, the Marchese Emilio Pucci di Barsento, was a charismatic aristocrat whose lineage extends back to the 14th century.
It is a story of evolution: how a family company grew from one tiny store to an international brand with 50 boutiques worldwide (and a presence in 300 more). And finally, a tale of innovation: Pucci was one of the first brands to bear a logo, and a pioneer of diversification into interiors, athletic wear and accessories. It introduced free-moving, lightweight fabrics, pop art prints, and a new color palette into womenswear, and constantly pushed fabric and printing technologies.
Featuring hundreds of photographs, drawings, and candid shots from the archive of the Emilio Pucci Foundation, this book captures the drama of this unique fashion house which recently celebrated its 60th anniversary in true flamboyant style.
The Vintage Art Edition of the publication will be limited to just 500 signed and numbered copies; each unique hard cover copy is bound in an original vintage Pucci print fabric, comes encased in an acrylic box and is accompanied by four art prints of original drawings from Emilio himself.
Each book will be signed by his daughter, Image Director and Deputy Chairman of the company Laudomia Pucci, who continued to design under the Pucci name after Emilio's death in 1992.














