Moooi is set to open the doors of its first permanent showroom and UK headquarters in London on the 16th of September at Portobello Dock.

After opening showrooms in Antwerp and Milan earlier in the year, the Moooi crew is now ready to sail to the UK - coinciding rather neatly with the capital’s celebrations for the London Design Festival.

The World of Moooi will be revealed to London under the creative direction of designer and co-founder Marcel Wanders and their new canal-side residence will be located at The Dock’s distinguished ‘White Building’, a Grade II listed stucco house dating back to the late 1900s.

Joining Moooi in the move is Dutch resin flooring specialist Senso, who will be marking the event with the international debut of a unique range of flooring designed by Marcel Wanders.

In addition, almost 1000m2 of Senso’s seamless Castfloor will be installed throughout the White Building and The Dock. The co-operation between both brands, Moooi and Senso, seems ideal:

“Moooi items need a charming floor to stand on and Senso floors look nicer in an inspiring location and setting. The perfect partnership!" says Moooi CEO Casper Vissers.

The permanent showroom will house Moooi’s design icons alongside their new products launched at the Salone del Mobile 2010 in Milan. These include the new Monster chair by Marcel Wanders, Nika Zupanc’s 5 O’ Clock table and chairs and Emperor lamp by Chinese designers Neri & Hu - all seen for the first time in the UK.