Here's a new tableware collection which Ronan and Erwan Bourollec have recently created for designer dinner service giant Alessi.

Called 'Ovale', the range includes everything from a large serving tray down to tiny mocha cups - and all sorts of useful vessels and platters inbetween.

"The Ovale collection strives to be original, but it also wants to be rustic and traditional. We set out in pursuit of delicate expression. This composition speaks about every day life, about breakfast, lunch, about everyone getting together for dinner. There is a desire for simplicity". say Ronan and Erwan of their designs.

Ronan continues:

"Alessi is very similar to the operation described in Tim Burton's movie adaptation of Willy Wonka and the Chocolate Factory, a wonderful factory where Alessi produces cakes and sweets."

Alberto Alessi is also pleased with the results of the collaboration:

"Ovale marks the entry into the Alessi catalogue of the two brothers from Brittany. I am very grateful to them not only for this beautiful project - with its subsidiary expressiveness, I'm sure it will find its way among the major main course of our catalog - but also for having coined, defining a "producer of sweet things", a phrase worthy of Philippe Starck's definition in the 80s, "Alessi is a merchant of happiness."