Here's a new project from Nendo called "Forest-Spoon", designed for the Japan-wide curry chain restaurant Ichibanya.

Each year, Ichibanya holds a 'Grandmother Curry' campaign, in which 100,000 lucky customers win curry spoons through a lottery.

And the idea behind the design?

"We wanted to create a spoon design that would have a new charm when the spoons were brought together. When our spoon is lying on its own on a kitchen shelf, it looks like a single tree. But when you assemble a number of spoons, our design creates a 'landscape' in the home."

Super charming as always. We love Nendo.

Photography Masayuki Hayashi.