Minimalux have devised a beautiful concept to present their current collection of objects at this year's Salone del Mobile; using Milan itself as a backdrop.
Calling in Peer Lindgreen to record the concept in the form of some fantastic photographs, Minimalux have been staging a daily changing exhibition in the streets of Milan.
Included in the installation is Minimalux's full range, first launched around the time of the last London Design Festival with a couple of new additions - namely the Conical Vase in sterling silver and a Round Bottom Vase in copper.
The first images were posted the Minimalux blog on Tuesday and will continue daily throughout the week until Sunday April the 17th.
Alongside this presentation, a display of the featured products are also on show at Rinascente Design Supermarket in Piazza Duomo where they are available to purchase.
Take a look at their blog here to see all the images.
Well worth a click - we wish all product photography looked like this.
Photography Peer Lindgreen 2011.





























