Conical Vase in copper on the steps, Triennale di Milano, Viale Alemagna, 6.

MINIMALUX DOES MILAN

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Minimalux have devised a beautiful concept to present their current collection of objects at this year's Salone del Mobile; using Milan itself as a backdrop.

Calling in Peer Lindgreen to record the concept in the form of some fantastic photographs, Minimalux have been staging a daily changing exhibition in the streets of Milan.

Included in the installation is Minimalux's full range, first launched around the time of the last London Design Festival with a couple of new additions - namely the Conical Vase in sterling silver and a Round Bottom Vase in copper.

The first images were posted the Minimalux blog on Tuesday and will continue daily throughout the week until Sunday April the 17th.

Alongside this presentation, a display of the featured products are also on show at Rinascente Design Supermarket in Piazza Duomo where they are available to purchase.

Take a look at their blog here to see all the images.

Well worth a click - we wish all product photography looked like this.

Photography Peer Lindgreen 2011.

15 Apr 11 / M.E.
 
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