Pre-launching at the Form Us With Friends exhibition during Stockholm Design Week 2012, is this series of furniture which they've designed for the new One Nordic Furniture Company.

The new brand aims to bridge the gap between high-design and flatpack furniture with these first designs - the 'Bento' chair and table.

The choice of the name Bento is a twist on the the Japanese slang word meaning 'convenient' as well as the Finnish tradition of bentwood.

The Bento chair combines the playfulness of mechanical toys and the functionality of Japanese lunch boxes - and those broad legs are a wink at the tradition of bending wood, but at the same time it’s a bit bold too.

Online thinking is apparently at the core of the One Nordic brand, with the online store as the main distribution channel:

"Online comes first. Our generation is used to buying everything online, why not original design furniture?" Joel Roos, founder of One Nordic Furniture Company says.

"The brief to our designers include solutions that are self-explaining: no need for screws, tools or manuals. The products have to be easy to assemble and ship without losing the feeling of quality."

And it looks to be a rather interactive venture too. Through a brand family network, interested customers can influence the direction of the One Nordic collection in both small and big matters; from choosing colours to suggesting the next designer.

To begin with, contributing designers will be from up north, but international names wanting to interpret Nordic design will join later on. Official designers on board so far are Form Us With Love (Sweden), Hallgeir Homstvedt (Norway) and KiBiSi (Denmark).

All Bento products will be shipped in semi-flat boxes in order to ease global transportation and save storage space, and once they hit your doorstep, you can easily assemble the chair in just four simple steps; no tools or manuals needed.

Photography Jonas Lindström.