Joon&Jung are a conceptual product design studio based in Eindhoven, the Netherlands.

Originally both from South Korea, the pair met whilst studying at the city's Design Academy, and have been working together since 2008.

Describing the motivation and inspiration behind their design work as simply 'human based', they marry Korean and Dutch design aesthetics to a fascination with everyday experiences and storytelling in their objects.

And, they'll be at DMY Berlin 2010 with this adorable seating concept; 'Cloud Stool'.

Inspired by the flexibility and softness of the cloudscape, the 'clouds' can drift alone or gather as groups - rather like human interaction - and through irregularity, flexibility and subtle differences in tone of perception, it has an organic, 'living' quality.