All too often we can be dazzled by design 'concepts' but really, design is also about making your life easier by making things work better.

Take a look at this.

It's small, it's familiar, it's not flashy, or fancy but this little object is a definite improvement.

Designed by Robert Audroué who's currently studying at the Design Academy Eindhoven, this dishwashing sponge seemingly differs only in its shape to the normal ones you can already buy, but his alteration of the way you store it is frankly, brilliant.

Do your dishes, squeeze out the excess water, then fix it around the tap to dry properly.

In sum, a simple, useful solution to messy countertops and soggy smelly sponges.